GSCS

Israel is a perfect country for the medium of outdoor advertising.
The weather is clear and comfortable and the target audience spends many hours on urban and interurban roads, throughout the year. Therefore, it is not surprising that outdoor advertising has become an integral part of many campaigns.

However, outdoor signage is an advertising medium that does not receive exposure surveys or any data and as a result, you, the advertisers, do not have the tools required to make an informed decision regarding the selection of the mix of signs, to examine the effectiveness of the geographic layout and to assess the scope of exposure expected for your outdoor campaign, among the target audiences. And this is where GSCS comes into the picture, with 3 professional departments, accompanying you throughout the outdoor signage campaign:

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1 Planning and consulting for a campaign

Planning according to target audiences in the Re:View system and receiving a recommendation for required signs and locations and generating exposure potential reports for signage layouts according to target audiences.

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2 Control campaigns in real time

Field teams arrive at all the signs, photograph them and verify the quality of the installation, visibility and lighting and immediately report any malfunction or abnormality.

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3 Summary reports

Producing summary reports for campaigns based on exposure to target audiences, according to the campaign dates and the exact layout of the signs.

Consulting, planning and
measuring Re:View campaigns

Signage control
for campaigns

Sign mapping
services

Consulting, planning and measuring campaigns

Billboards, as an advertising medium, have been in high demand among advertisers in recent years, thanks to their ability to communicate marketing messages prominently and effectively. This growth, accompanied by a variety of media providers, locations, sizes, formats and business offers, requires you, as advertisers, expertise, knowledge and access to data that do not exist in your possession. With GSCS you will enjoy an optimal outdoor signage layout and maximum exposure to the target audience - within the budget available to you.

Re:View campaign planning and measurement

The next generation in outdoor advertising planning, management and control

The world of outdoor signage presents you with difficult challenges in the field of planning and measuring exposure to campaigns. GSCS is the first company in Israel to offer you, the advertisers, Re:View, an advanced technological system for monitoring the exposure potential to your target audiences, on every billboard in Israel!

Re:View from GSCS is a groundbreaking technological system that shows the exposure potential of every billboard in Israel and is the only one that monitors the volume of traffic on the roads near the signs. The system is a development of GSCS and Decell Technologies from the AirSage group, a global pioneer in leveraging location data from mobile devices, for the purpose of measuring exposure to outdoor advertising.

How does Re:View work for you?

Re:View samples data received from GPS devices and smart phones with national coverage and uses them to create a reliable picture of the outdoor advertising exposures, according to their location. The high sampling rate yields hundreds of millions of location, proximity, visibility and directionality data, which are processed in the Big Data system. At the end of the AI-based inference process, Re:View provides accurate exposure metrics for every billboard in Israel - both as absolute exposures and as exposures of unique viewers (Unique) and this is just the beginning...

Re:View provides a detailed demographic breakdown of the audience: age categories, gender, city of origin and socio-economic ranking. These data are collected through direct access to applications on the users' smartphones on the way and include data declared by the user, data from profiles on social networks and conclusions drawn based on The user's activity on the phone and his browsing history.

Re:View allows you, the advertisers, to define the target audience for the campaign and thus calculate the reach rate of this audience - a figure that is presented to you at the end of the campaign.

Re:View provides you with a visual display of the campaign layout at any given moment and summary reports for the level of exposure among the target audience, at the end of the campaign.

Re:View turns information into power for the customer

The quality information obtained from Re:View is used to plan and improve outdoor signage campaigns. With the help of this data, GSCS experts recommend which signs to use in the campaign, in order to reach the required target audiences and hence, the road to a prominent outdoor campaign, focused on the target audiences and with extremely high exposure rates, is shorter than ever!

In Re:View, privacy is at the forefront

Re:View maintains user privacy and meets the highest requirements of the privacy regulations of the Ministry of Justice and the CCPA and GDPR and even beyond them:

The system collects data only from regulated sources, which are subject to obtaining the user's full consent to the use of his data.

The system processes the data internally, taking appropriate security measures. .

The products served to customers are statistical only. Therefore, they are not limited by any privacy settings and they do not put the purchaser of the information at risk of privacy violation.

Signage control for campaigns

Your advertising campaign has gone live and you are closely monitoring the media deployment in print, television, internet radio and social networks, but... are you convinced that your outdoor signage campaign is performing according to your expectations? Did all the billboards, giant signs and pointers go up on time? Are they all in order and installed correctly? Outdoor advertising, by its very nature, requires monitoring and media control, and here the GSCS control department goes out into the field for you, with a national field patrol service to control and report malfunctions and hazards during the campaign:

Tours at the beginning of the campaign and during it, the purpose of which is to ensure complete compatibility between the media layout and the layout in the field.

Control of the integrity of the signs: the quality of the adhesion, hazards that interfere with exposure, the quality of the lighting during the hours of darkness, and more.

A written and photographed report to the client and the media provider about deficiencies and malfunctions that require immediate attention, to maintain the effectiveness of the campaign at any given moment.

At the end of the campaign: production of a summary outdoor signage control report, which includes all the findings of the control department.

Sign mapping services

GSCS is currently a national knowledge center in the field of outdoor signage. As part of its activity, the company provides information services both to media providers in the field of outdoor signage and to local authorities. The advanced and up-to-date mapping system of GSCS presents the media providers with a complete situational picture of the advertising surface in their possession, while the local authorities benefit from a complete and up-to-date mapping of the outdoor signage facilities placed in their area. Also, the system allows viewing of the signage facilities using Google Street View and provides up-to-date information about the average daily exposure rate for each sign.

GSCS BY | Freshweb Interactive © 2021

Written By Motti Mizrahi